Marketing – some people look at the word like it’s a personal curse. The fact remains however, that you must be your own marketing department as a freelancer. Once you decide to take the big step from working for a boss and being your own, it’s time to look at the “reality of the situation”.
Competition is fierce
You’re not the first person to pack up their proverbial bags and take their act on the road. Whatever it is you’re skilled at, there are hundreds, maybe thousands, of freelancers out there – just. like. you. So what is that sets you apart from the competition? What will make you stand out from the rest? It’s time you figured it out.
You need a web presence
Most freelancers work online, whether they also go to physical sites or not. Because most of your contacts will probably also come from online (at least at the start), it’s best to have a website; otherwise, you’re pretty much invisible. Now, the website isn’t really for people to find it on a search engine and hire you. It can be a very simple site, with a page that outlines what you do and examples of your work.
Whatever you have on your website, this becomes part of your signature. Any time you post a comment on a blog, send an email, build an account for any online site that allows a website link, add your website.
Use your contacts
Contacts aren’t necessarily people in your business. Your contacts are everyone you know. Let them know you’re available for work in your field and let them spread the word.
Build that blog
If you can manage a website, you can manage to write one blog a week, at least. Let people inside; let them see what you’re interested in, or talented at. Tell them about completed projects or that you’re available for more work.
Sell yourself
If you really want to get out there and be known as “the person to go to” in your field, you have to actually, well, get out there. Physically. Go to conferences related to what you do and introduce yourself around. Shake hands, be friendly, share your expertise with those who ask, and listen to those who might know more than you.
The marketing never stops as a freelancer. How do you know you’ve “made it”? When you can start paying other people to market for you.
Posted by yesfreelance 
